1. Google loves sites that are deep and have plenty of content. If your site is light on the content side, try adding a professional-sounding-but-personable blog. You can update once or twice a week and see how it goes–just make sure to take the advice of the next step into consideration when writing it.

2. Use keywords the same way you would when writing or editing SEO content. Don’t skimp on the phrases that you want Google to associate with your resume page, but don’t stuff them in at every turn, either.

3. Name your images with Google-friendly file names. “Picture 1A.jpg” isn’t going to help you out much. “Freelance Editor at work.jpg” might be more helpful. Know what I mean?

4. In addition to posting your resume, work samples, and related material, try posting a page about your experiences. An about me-type page that’s tucked away somewhere on the site for the REALLY curious adds more keywords to your resume page and also gives a bit of insight into who you are, your work ethic and experience. Just don’t turn it into a commercial for yourself. Keep it personable and fun to read.

5. Get other sites to link to you–especially any professional organizations you belong to or other groups. The more incoming links to your resume page from legit sources, the better.